Placing Durations on the Breakfast Desk

So as to struggle the stigma round menstruation, it’s necessary to speak about it! A novel menstrual-themed breakfast cereal known as Interval Crunch has been created to boost consciousness of the shortage of conversations about durations within the house. Each piece of the statement-making cereal resembles a uterus and has been launched by INTIMINA as a part of our marketing campaign to encourage extra dialogue about menstrual well being.

Specifically, regardless of the leaps and bounds made in normalizing interval conversations, half of the individuals (48%) stay too embarrassed to speak overtly about menstrual issues. What’s extra, over three quarters (77%) have by no means talked about something to do with menstruation on the place the place the entire family repeatedly sits down and talks collectively: the kitchen desk.

Each piece of INTIMINA’s raspberry-flavoured cereal precisely resembles the construction of a uterus and the milk even turns crimson as soon as poured into the bowl. The cereal has been uniquely designed to behave as a dialog starter for individuals of all ages and put the highlight on the continuing social limitations round interval conversations.

Taking inspiration from previous cereal field video games the Interval Crunch field consists of dialog starters and a diagram of the feminine reproductive system for individuals to establish the place the uterus is situated. This follows analysis from INTIMINA that reveals 82% of individuals can't accurately establish the place the uterus is.

“Periods are normal and talking about periods should be normal. But because of the ongoing stigma around menstruation, period conversations remain difficult and embarrassing for people, even with loved ones. There’s no more normal and everyday a scene than the whole household sitting down together at the kitchen table and talking over a meal. And if period conversations were truly normalized then they wouldn’t be off this table – or off any table for that matter. But as our research shows, conversations about periods at home are few and far between. For the sake of our physical and mental health, we need to talk more about our menstrual health – and that’s what Period Crunch cereal is designed raise awareness of and make a statement about.”, mentioned Danela Žagar Intimina’s international model supervisor.

Gynecologist for INTIMINA, Dr Shree Datta, provides: “I’m delighted that INTIMINA has taken the bull by the horns and developed Interval Crunch to assist elevate consciousness of the continuing social stigma round durations. Durations are a pure a part of who we're, so it’s deeply regarding to listen to that so many individuals stay uncomfortable discussing them when they're simply one other a part of our well being.

It’s heart-breaking to listen to that 25% of individuals have taught themselves about durations when there's help obtainable. I look ahead to Interval Crunch kickstarting some troublesome conversations and breaking down limitations over the breakfast desk.”

INTIMINA created Interval Crunch as a part of its ongoing Seen + Heard interval positivity marketing campaign that goals to extend the visibility of menstrual wellbeing internationally, normalise conversations about menstrual well being, sort out stigma and bias, and lift consciousness of intimate well being circumstances. Interval Crunch follows ‘Period’: a collaboration in 2020 between INTIMINA and Pantone that noticed the creation of a shade of crimson emblematic of a wholesome menstrual circulate and ‘The Wait’: a movie that sees eight-year-old youngsters use their age to offer a voice to folks that waited eight years or extra for an endometriosis analysis.

To register your curiosity in receiving a field of Interval Crunch, please electronic mail [email protected].