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We’re all about meals and vehicles and our know-how, the 2022 Axios Harris Poll 2022 Reputation Rankings printed this week.







I’ve curated the logos of the highest 30 firms based mostly on the Ballot’s survey of 33,096 U.S. adults carried out in March and April 2022.

The survey assessed peoples’ consciousness of firms that both “excel or falter in society,” in accordance with the examine methodology.

Right here you see the highest 30.

The COVID-19 pandemic bolstered shoppers’ consciousness and call-to-action for peoples’ primary wants: meals, working-from-home (thus, tech as a determinant of well being and wellbeing), ecommerce (to get the products we wished to obtain with out leaving residence), and mobility within the security and hygiene of our personal vehicles.

These are mirrored within the high 50 as follows:

  • Grocery shops: Dealer Joe’s, H-E-B, Wegmans, Publix, Kroger, Costco (for meals) within the high 30 (and the primary 3 within the high 10)
  • Client know-how: Samsung, Sony, IGM, Microsoft, Apple, LG, and Greatest Purchase (at #50, anticipating to have a troublesome 2022 according to this Wall Street Journal coverage)
  • Automotive:  Toyota, Honda, Tesla, Subaru
  • Well being: Blue Cross Blue Defend, Walgreens (and CVS Well being rating #36 and Pfizer, #44)
  • Recreation and health:  Patagonia, Adidas

Lastly, monetary companies and ecommerce/supply additionally rank nicely within the High 30, with Amazon and UPS. The Hershey Co., which has ranked well in similar studies within the pandemic period, has been visibly in style and beloved for snacking and small treats in a troublesome time.

That’s the protection of the constructive firms which have “excelled” in shoppers’ eyes up to now 12 months.

That begs the query: what organizations ranked on the backside of Individuals’ fame rankings?





Because you requested, right here’s the checklist of the underside 5; bear in mind, I’m simply the messenger right here.












Well being Populi’s Scorching Factors:  Our houses are more and more the location of our well being care — self-care by the normal over-the-counter medicines channel, however extra major care and pressing care being carried out by telehealth and digital care “digital front doors” as the present lingo cash it.

Even Netflix, a Top 30 company in this study, joined into self-care through the pandemic period by an affiliation with Headspace, supporting streaming shoppers’ psychological well being and wellbeing.

Clearly the large winner in fame through the pandemic, past a few of the well being care manufacturers, was the grocery sector.

Grocery stores were already morphing into health destinations with co-located pharmacies and dietitians on-staff. Within the pandemic, these have been secure, hygienic, even social locations “to go” past the protection of our houses. I count on grocery shops to proceed to work exhausting to additional develop ecommerce and curbside pick-up, well being and wellness choices in-store, and rising companies in and past the pharmacy counter, consolidating their pandemic-era relationships with well being shoppers.

I additionally know I’ll see extra health-and-wellness embedded in vehicles at #CES2023 in Las Vegas, based mostly on conversations I’m having with auto trade innovators nowadays, together with the rising function of Large Tech (and small) in digital well being — Amazon, Apple, Microsoft, et. al., all persevering with to evolve their well being/care companies and platforms.

Folks count on all firms to interact in well being, wellness, and security. The pandemic period, and now the following period the place our psychological well being requires a giant dose of consolation and assurance, will underpin and bolster this expectation.



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