Taco Bell Partners with Musician Omar Apollo to Release Exciting New Hot Sauce: Disha Hot | Sauce

Taco Bell is bringing followers a brand-new sauce. Though it is not doing it alone.

On Monday, the quick meals large introduced the addition of Disha Hot, a sauce impressed by musician Omar Apollo’s household’s secret sizzling sauce recipe. According to Taco Bell, this first-of-its-kind sauce packet partnership brings collectively “savory, smoky flavors, capturing the flavors perfected by Omar’s mother in her original recipe,” which was such a preferred staple of their home rising up that Apollo and his siblings would request it for his or her birthday dinners and milestone occasions.

Taco Bell famous that it is the excellent pairing to its curated Disha Hot Discovery Box, which incorporates three sauce packets alongside with Taco Bell menu favorites. Or, actual followers can buy the bottled sauce à la carte and might put it on something they want. 

“Partnering with Taco Bell is extremely vital to me as a result of it permits me to honor my Mexican heritage and provides thanks to my mother's fixed love and assist by sharing her Disha Hot Sauce recipe with a bigger viewers,” Apollo shared with Food & Wine. “This collaboration fulfills a long-held dream of bringing my household’s legacy to life, and it resonates deeply with my private values and creative identification.” 

But the duo did not cease at simply the sauce. To honor the collaboration, Taco Bell and Apollo additionally created a limited-edition Taco Bell x Disha Hot liquid-infused vinyl of his newest album, “God Said No,” which will probably be accessible to Taco Bell Rewards Members in restricted portions by way of the Taco Bell app beginning September 24 at 2 p.m. PST. 

As for the way the collaboration got here collectively, Taylor Montgomery, Taco Bell's chief advertising officer, defined that they bought to know Apollo by its “Feed the Beat” program, which helps each followers discover new artists and helps artists by offering them with $500 in Taco Bell present playing cards to guarantee they will get some tasty snacks whereas on the highway.  

“… Through our time collectively, we realized extra about his previous and current, together with how a lot his household means to him and the sacrifices his dad and mom made to assist him pursue his ardour,” Montgomery said. “One of Omar’s private objectives was to convey his household’s secret sizzling sauce, Disha Hot, to extra folks, and we knew we needed to assist make {that a} actuality.” 

To get particular about this sauce, Taco Bell shared that its elements checklist contains roasted tomatillos, white vinegar, peppers, onions, tomatoes, lime juice, and a “family-secret spice blend,” which does certainly sound prefer it pairs completely with that Disha Hot Discovery Box that comes with a Cheesy Gordita Crunch, a Doritos Locos Taco, a Crunchy Taco, chips and nacho cheese sauce, and a medium fountain drink.

But once more, if you would like extra sauce, it may be yours for simply .20 cents a packet. The sauce is on the market for Taco Bell Rewards Members beginning Tuesday, September 24, and can grow to be accessible to all beginning Thursday, September 26. But, if you happen to like it, you higher top off because it's solely accessible “while supplies last.” 

“Taco Bell’s support through the ‘Feed the Beat’ program and their embrace of authenticity and the cultural rebels make this partnership feel like a natural fit,” Apollo added. “As a longtime fan of Taco Bell, I’m thrilled to convey Disha Hot to their menu and preserve our household recipe and legacy alive for each my followers and Taco Bell followers alike.”