Search engine optimization techniques are designed to get your site to rank higher in search results for certain keywords. If you need to get more traffic to your site, you should go over this article and develop your own SEO campaign.
The design and structure of your website are very important. Use clean HTML code and avoid unnecessary lines by creating a separate CSS sheet for the design of your website. Using images for your background or your header is a mistake; you should instead choose a simple color for your background and use text for your header. A simple design will help search engine spiders navigate through your content and analyze how relevant your site is. Certain elements will be hard to analyze, including Flash content, Java script, images, videos and audio files. If you want to use any of these elements for your site, make sure you describe them with tags. Avoid using Java script to create an interactive menu or search engine spiders might not be able to follow all your links. Create an XML sitemap so search engine spiders can go through all your pages and index more of them. There are plug-ins you can use to create a good XML sitemap.
Choose your keywords carefully. Use Google AdWords to learn more about the search volume and popularity of different keywords. Look for keywords your potential customers use and find out which keywords your competitors use on their sites. You should not use the same keywords as your competitors unless you are ready to be in direct competition for them, for instance if you can afford to sell your products at a more affordable price. Choose five strong keywords phrases you can use throughout your entire website and use more secondary keywords if you want to divide your site in different subsections. You should focus on using your keywords in your titles and different tags. The anchor text of your links should also include strong keywords, but do not let your keywords affect the way you write.
Use links smartly to direct you traffic to your important content. Your site should be well-structured and filled with links; each article should include a couple of links to more similar articles and pages and you should use site-wide links to get your visitors to pay attention to your most important pages. Do not hesitate to share links to external sites as long as the content you link to will interest your audience, but avoid sharing links to your competitors' sites. Back-links are also very important to your SEO campaign; find sites and blogs your customers read regularly and get your content featured on these sites. If you focus on writing quality content, many bloggers and webmasters will share links to your articles and want to feature your articles. Keep in mind that back-links might not remain active for very long; always look for new ways to get more quality links.
Apply these SEO tips to get your site to rank higher in search results. Write quality content and develop a good sales pitch if you want to convince your visitors to order your products.