Ratan Tata, the philanthropist and former chairman of Tata Group who has died aged 86, performed an instrumental position in globalising and modernising one among India’s oldest enterprise homes.
His means to take daring, audacious enterprise dangers knowledgeable a high-profile acquisition technique that saved the salt-to-steel conglomerate based 155 years in the past by his forefathers related after India liberalised its financial system within the Nineteen Nineties.
At the flip of the millennium, Tata executed the largest cross-border acquisition in Indian company historical past – shopping for Tetley Tea, the world’s second largest producer of teabags. The iconic British model was 3 times the dimensions of the small Tata group firm that had purchased it.
In subsequent years, his ambitions grew solely greater, as his group swallowed up main British industrial giants just like the steelmaker Corus and the luxurious automotive producer Jaguar Land Rover.
While the acquisitions didn’t at all times repay – Corus was purchased at very costly valuations simply earlier than the worldwide monetary disaster of 2007, and remained a drag on Tata Steel’s efficiency for years – they have been huge energy strikes.
They additionally had a terrific symbolic impact, says Mircea Raianu, historian and writer of Tata: The Global Corporation That Built Indian Capitalism. He provides that they “represented ‘the empire striking back' as a business from a former colony took over the motherland's prize assets, reversing the sneering attitude with which British industrialists looked upon the Tata Group a century earlier”.
Global ambitions
The Tata Group’s outlook had been “outward-oriented” from the very starting, in line with Andrea Goldstein, an economist who printed a examine in 2008 on the internationalisation of Indian corporations, with a selected focus on Tata.
As early as within the Fifties, Tata corporations operated with overseas companions.
But Ratan Tata was eager to “internationalise in giant strides, not in token, incremental steps”, Ms Goldstein identified.
His unconventional training in structure and a hoop aspect view of his household group corporations could have performed an element in the way in which he thought of growth, says Mr Raianu. But it was the “structural transformation of the group” he steered, that allowed him to execute his imaginative and prescient for a worldwide footprint.
Tata needed to struggle an distinctive company battle at Bombay House, the group headquarters, when he took over because the chairman of Tata Sons in 1991 – an appointment that coincided with India’s resolution to open up its financial system.
He started centralising more and more decentralised, domestic-focused operations by exhibiting the door to a string of ‘satraps' (a Persian time period that means an imperial governor) at Tata Steel, Tata Motors and the Taj Group of Hotels who ran operations with little company oversight from the holding firm.
Doing this allowed him not solely to encompass himself with individuals who might assist him execute his world imaginative and prescient, but additionally stop the Tata Group – protected thus removed from overseas competitors – from fading into irrelevance as India opened up.
At each Tata Sons, the holding firm, in addition to particular person teams inside it, he appointed foreigners, non-resident Indians and executives with contacts and networks internationally within the administration workforce.
He additionally arrange the Group Corporate Centre (GCC) to offer strategic route to group corporations. It offered “M&A [mergers and acquisitions] advisory support, helped the group companies to mobilise capital and assessed whether the target company would fit into the Tata's values”, researchers on the Indian Institute of Management in Bangalore wrote in a 2016 paper.
The GCC additionally helped Tata Motors elevate cash for high-profile buyouts like Jaguar Land Rover which dramatically modified the worldwide notion of an organization that was basically a tractor producer.
“The JLR takeover was widely seen as ‘revenge' on Ford, which had derisively refused to acquire Tata Motors in the early 90s and then was beaten to the punch on the deal by Tata Motors. Taken together, these acquisitions suggested that Indian corporates had ‘arrived' on the global stage just as growth rates were picking up and the liberalising reforms bearing fruit,” says Mr Raianu.
Today, the $128bn group operates throughout 100 nations with a considerable portion of its whole revenues coming from exterior India.
The misses
While the Tata Group made vital strides abroad within the early 2000s, domestically the failure of the Tata Nano – launched and marketed because the world’s least expensive automotive – was a setback for Tata.
This was his most bold challenge, however he had clearly misinterpret India’s client market this time.
Brand specialists say an aspirational India didn’t need to affiliate with a budget automotive tag. And Tata himself finally admitted that the “poor man's car” tag was a “stigma” that wanted to be undone.
He believed there may very well be a resurrection of his product, however the Tata Nano was finally discontinued after gross sales plummeted yr on yr.
Succession on the Tata Group additionally turned a thorny problem.
Mr Tata remained far too concerned in working the conglomerate after his retirement in 2012, by way of the “backdoor” of the Tata Trust which owns two-thirds of the inventory holding of Tata Sons, the holding firm, say specialists.
“Without assigning Ratan Tata blame for it, his involvement in the succession dispute with [Cyrus] Mistry undoubtedly tarnished the image of the group,” says Mr Rainu.
Mistry, who died in a automotive crash in 2022 was ousted as Tata chairman in 2016 following a boardroom coup that sparked a long-running authorized battle which the Tatas finally received.
An enduring legacy
In spite of the various flawed turns, Tata retired in 2012, leaving the huge empire he inherited in a a lot stronger place each domestically and globally.
Along with big-ticket acquisitions, his bid to modernise the group with a pointy focus on IT has served the group properly over time.
When a lot of his huge bets went bitter, one high-performing agency, Tata Consultancy Services (TCS), together with JLR carried the “dead weight of other ailing companies”, Mr Raianu says.
TCS is immediately India’s largest IT companies firm and the money cow of the Tata Group, contributing to three-quarters of its income.
In 2022, the Tata Group additionally introduced again India’s flagship service Air India into its fold roughly 69 years after the federal government took management of the airline. This was a dream come true for Ratan Tata, a skilled pilot himself, but additionally a daring guess given how capital intensive it's to run an airline.
But the Tatas appear to be in a stronger place than ever earlier than to take huge daring bets on all the pieces from airways to semiconductor manufacturing.
India underneath Prime Minister Narendra Modi seems to have clearly adopted an industrial coverage of making “national champions” whereby a couple of massive conglomerates are constructed up and promoted to be able to obtain fast financial outcomes that reach throughout precedence sectors.
Along with newer industrial teams like Adani, the decks are clearly stacked in favour of the Tata Group to learn from this.