Photos: Stella McCartney’s Bold NYFW Protest Against Leather With PETA | Fashion and activism

For Immediate Release:
September 10, 2024

Contact:
Moira Colley 202-483-7382

New York –

Today, Stella McCartney and PETA took the group’s iconic “I’d Rather Go Naked” marketing campaign to a complete nude degree throughout New York Fashion Week to put naked a daring message: It’s about f*cking time to finish using leather-based. The risqué show kicked off within the

window of McCartney’s flagship retailer in SoHo, the place actor Caylee Cowan and different animalallies gathered—lined solely by strategically positioned indicators studying, “No Leather Ever.” The motion marked the launch of Stella McCartney’s Winter 2024 marketing campaign and PETA’s No Leather Ever pledge, which calls on customers to take a stand in opposition to the violence of the poisonous world leather-based trade by vowing to ditch animal skins.

Photos from in the present day’s occasion are available here.

“I’m happy to bare some skin if it helps animals keep theirs,” says Cowan. “Stella McCartney is proving once again how stylish vegan fashion can be, and I’m proud to partner with her and PETA to help move the industry toward a kinder future.”

“I have never used leather in any of my collections, and PETA was one of the first organizations to champion my vision for a cruelty-free fashion industry,” says McCartney. “I couldn’t have chosen a more perfect partner for launching my Winter 2024 campaign with a very activist spirit—because it really is about f*cking time we ended the use of leather.”

“Stella McCartney has pushed fashion forward with creativity, innovation, and compassion, while some other designers remain stuck in the Stone Age—still making clothes from animal skins,” says PETA President Ingrid Newkirk. “PETA loves partnering with Stella to chart an ethical, sustainable future for the fashion industry together and to urge everyone to leave leather on the rack—or, better yet, on an animal’s back.”

“It’s About F*cking Time”—Stella McCartney’s Winter 2024 marketing campaign slogan—is impressed by a customized tank prime worn by the designer throughout Sir Paul McCartney’s inauguration into the Rock & Roll Hall of Fame in 1999 and has been reinterpreted as a rallying cry calling for an finish to the violence and environmental destruction of leather-based. Every 12 months, greater than a billion animals are killed by the worldwide leather-based trade. Cows killed for leather could also be skinned and dismembered whereas they’re nonetheless acutely aware—after they endure castration, branding, and tail docking, all with out painkillers. In addition to the horrific cruelty the leather-based trade inflicts on animals, it additionally contributes to the local weather disaster, land devastation, deforestation, air pollution, water contamination, and lack of biodiversity.

PETA—whose motto reads, partly, that “animals are not ours to wear”—factors out that Every Animal Is Someone and provides free Empathy Kitsfor individuals who want a lesson in kindness.

For extra data, please go to PETA.org or observe the group on X, Facebook, or Instagram.