Ought to You Begin a Podcast?


Updated on:

Should You Start a Podcast?

Podcasting 101

A podcast is a sequence of digital audio recordsdata {that a} consumer can stream or obtain to a private system. Whereas some podcasts additionally embody a video element, most present audio-only episodes. Podcasts are available in a wide range of codecs, together with a single host sharing their experience, a dialog between a number of hosts, or a standard interview. The size of podcasts varies extensively, relying on the subject and the host.

Why do you have to begin a podcast? Pete McCall, host of the All About Health podcast, needed to supply health training instantly from the highest specialists in train and science to assist counter any misinformation. “As an educator with access to a lot of other educators, I wanted to provide insight into the types of conversations that we were having at various events; a look at what top fitness educators find interesting.” As a well being and train skilled, offering motivation and training in your purchasers might improve shopper connection and retention, whereas additionally making it doable to succeed in new purchasers.

Seran Glanfield, the proprietor of Spring Three, is aware of how difficult it may be for studio homeowners to construct and develop their companies. She created The Pilates Enterprise podcast to supply insights and ideas for studio homeowners and managers by simply consumable, weekly episodes. Not solely has podcasting been much less time-consuming than writing all of her content material, Seran found one other bonus: “I feel that I have been able to build deeper relationships with my current clients (they reference my podcast) and I love that I get to speak with people all over the world about fitness business growth.”

Do you've a message to share? Do you need to join with present purchasers or entice new purchasers? Then a podcast could also be an incredible match for you.

Sadie Simpson is the host of the Satisfaction Issue Podcast. She discovered podcasting to be the right complement to being a private coach and group health teacher. “It’s like a bonus educational opportunity and a way to connect to the folks I work with because I can refer them to specific episodes to check out when certain topics come up in our sessions.”

Creating New Alternatives Via Podcasting

When the COVID-19 pandemic shut down the world in March 2020, many well being and train professionals struggled with the way to navigate within the health house. McCall used this as a possibility to method numerous health business leaders. “I used to be capable of have conversations with business leaders like Tricia Murphy Madden, Amy Thompson and Randy Hetrick to supply some insights into how the health panorama would change in response to the pandemic.

Podcasting creates new alternatives to study, collaborate and community. “As someone who has been working as a consultant, having these conversations gave me valuable insights on the direction of the industry that I could then use as I worked with various client organizations,” explains McCall.

Simpson skilled related benefits and alternatives. “Having a podcast has given me the opportunity to talk publicly about topics that are important to me personally and professionally,” she explains. Podcasting additionally provided her alternatives to community. “I’ve been able to connect with other professionals: fitness pros, therapists and dietitians, and have built relationships that have provided cross-client referrals and have opened up the door for other business collaborations.”

Podcasting will increase your visibility and credibility and establishes you, the well being and train skilled, as a pacesetter within the business. For instance, internet hosting a podcast might result in writing for publications, talking engagements and presenting at conferences.

Listed below are three issues to consider earlier than beginning a podcast:

  1. Establish your aim: Are you trying to improve your credibility within the area, study from others, or community to search out extra talking, writing or different alternatives within the health business. Take the time to first establish your distinctive viewpoint or area of interest. There is no such thing as a proper reply—solely what's best for you.
  2. Resolve in your present sort: Do you need to create a solo present by which you share your experience or would you like to have a cohost? Do you propose to interview others within the business, and if that's the case, how will you attain out to doable visitors?
  3. Schedule and plan: Podcasting will be time-consuming relying on the kind of podcast you need to launch, if you may be doing it your self or when you've got assist. Whatever the format, making a podcast entails content material planning, analysis, outlining and scriptwriting, recording, modifying, publishing and selling. A podcast will solely develop if you happen to’re keen to place within the time and work. As you propose, be life like concerning the time you've accessible to dedicate to your podcast.

Getting began doesn’t must be sophisticated or costly. When beginning out, use what you've and report. You may study over time and you'll enhance with constant apply. As you develop your viewers, plan to spend money on higher-quality tools, similar to a microphone and modifying software program, as your price range permits. McCall advises sticking with the fundamentals and specializing in growing good content material and having insightful conversations with visitors.

Podcasting Instruments to Get You Began

Venture administration: Asana or Trello

Episode administration: Airtable, Trello or a spreadsheet

Scheduling: Calendly

Recording: Zoom or Riverside.fm

Enhancing: GarageBand or Audacity

Transcription: Descript

Internet hosting: Buzzsprout

Greatest price range microphone: Samson Applied sciences Q2U

For extra info on podcasting, obtain this fast begin information for well being and train professionals.  

Apply your habits change teaching expertise with our Mentorship expertise

You may view the unique submit right here

Leave a Comment