On Tuesday, a brand new Malcolm Gladwell e book comes out. And if historical past is any information, will probably be a bestseller. “They're stories about ideas,” he stated. “They have characters. They have plots. I'm usually trying to say something about the world.”
His first e book, “The Tipping Point,” revealed in 2000, established the Gladwell recipe: he explores a theme by way of anecdotes and little-known scientific research. “‘Tipping Point' was about the epidemic as an incredibly useful way of understanding how ideas move through society,” Gladwell stated. “And epidemics have rules. Let's learn the rules, right?”
His seven New York Times bestsellers have offered 23 million copies in North America alone. His charge for company speeches is $350,000. His followers have downloaded a quarter-billion episodes of his podcast, “Revisionist History,” and he based an organization referred to as Pushkin Industries to provide it.
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In different phrases, Gladwell has come a good distance from the small Canadian city the place he grew up, son of a British father and a Jamaican mom, whom he describes as “subversive,” somebody who would write notes to excuse her son from class with a clean house. “I would just fill out the date,” stated the person who skipped lots of college.
He attended the University of Toronto, but his greatest schooling was the ten years he labored for the Washington Post. “I knew nothing about newspapers,” he stated. “I was so raw. I was 23, I think, or 24. Bob Woodward was two rows away from me. I learned at the feet of the greatest journalists of my generation.”
In 1996, Gladwell joined The New Yorker. He wrote about why, within the Nineties, New York's crime charge plummeted in an article referred to as, “The Tipping Point.” A e book adopted. It launched a recurring Gladwellian theme: hidden patterns in the way in which the world works.
He's a world-class contrarian, about college (“You should never go to the best institution you get into, never; go to your second or your third choice. Go to the place where you're guaranteed to be in the top part of your class”); about working from home (“It's not in your best interest to work at home. … If you're just sitting in your pajamas in your bedroom, is that the work life you want to live, right? Don't you want to feel part of something?”); about football (“I think the sport is a moral abomination”).
Gladwell says he enjoys being provocative: “Of course!” he stated. “I like poking the bear. I mean, journalists should poke the bear.”
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Gladwell's followers love his storytelling, and the A-ha! moments they bring about. His critics, however, have described his writing as “generalizations that are banal, obtuse, or flat wrong,” and “simple, vacuous truths [dressed] up with flowery language.” “I'm with the idea that not everyone's gonna like my work,” Gladwell stated. “100% of people don't like anything.”
In a 2021 “Sunday Morning” interview, Gladwell stated, “I would rather be interesting than correct.” He referred to as that “an overly provocative way of saying things! No, I think what I meant was, if I turn out not to be right, I'm not devastated. I accept that as the price of doing business.”
Gladwell usually turns his errors into new chapters or podcast episodes. In “The Tipping Point,” he defined that New York's crime drop was the results of “broken windows policing.” As he described it, “Little crimes were tipping points for big crimes.” But that philosophy led to New York's coverage of “stop and frisk.”
“Doing 700,000 police stops a year of young Black and Hispanic men is deeply problematic,” Gladwell stated. “We were wrong. I was part of that. I'm sorry.”
Which brings us to the brand new e book, “Revenge of the Tipping Point.” “The original ‘Tipping Point' is a very optimistic, rosy book about the possibilities for using the laws of epidemics to promote positive social change,” he stated. “In the last 25 years, I spent a lot of time thinking about the other side of that problem, which is, what happens when people use the laws of epidemics in ways that are malicious or damaging or self-interested?”
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The e book's tales vary from subjects as obscure as cheetah replica, to tales as massive because the Holocaust. He writes that nearly no one talked in regards to the Holocaust, or even called it that, till NBC aired a miniseries referred to as “Holocaust” in 1978. “And what changed happened like [snaps fingers]. I mean, it was just there was a tipping point in our understanding of the Holocaust,” he stated.
This e book arrives at a tipping level in Gladwell's personal life. In a span of 5 years, he bought engaged, had two kids, turned 61, and moved from Manhattan to pastoral Hudson, New York. “It's a lot to handle. There isn't a single person who ever lived whose parents did not say, ‘This is a lot!'” he laughed. “I have become the person that, you know, I once despised, and nothing makes me happier.”
He additionally despises Ivy League colleges, accusing them of prioritizing their very own reputations over specializing in their college students.
Has parenthood affected his outlook on any of the issues that he's written about earlier than? “Well, it's prepared me for the possibility that I will be a massive hypocrite!” Gladwell laughed. “So, you know, it's one thing to write about what you should do with your kids when you don't have them.”
For all his success, Malcolm Gladwell maintains that nothing has modified in his strategy, his work ethic, or his contrarianism. “It hasn't changed what I do,” he stated. “I don't farm out my research; I still go on reporting trips. It hasn't gotten old. In fact, my great regret is I don't have time to do more.”
READ AN EXCERPT: “Revenge of the Tipping Point” by Malcolm Gladwell
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Story produced by Wonbo Woo. Editor: Remington Korper.
