Bath & Body Works apologized after being slammed for its new candle design, which bore a resemblance to the white hoods of the Ku Klux Klan.
The standard magnificence care firm, recognized for its recent fragrances, issued a proper assertion to The Independent amid backlash from web customers and shoppers who discovered the paintings on their “Snowed In” candle offensive.
“We are committed to listening to our teams and customers and committed to fixing any mistakes we make—even those that are unintentional like this one,” a consultant on behalf of the corporate stated. “We apologize to anyone we’ve offended and are swiftly working to have this item removed and [are] evaluating our process [going] forward.”
On the surface label of the holiday-scented candle, a snowflake is printed with crystals that look much like the hoods worn by the KKK, the white supremacist group that terrorized the South all through the latter half of the 19th century. Their trademark white hoods characteristic a tip with cutouts for their eyes – two attributes utilized within the crystal design.
“Bath & Body Works needs to fire all the people who approved this candle artwork,” one particular person wrote on X alongside a picture of the candles.
“How did they not see that coming? Glad they took it down though. Sometimes companies really need to double-check their designs before dropping them,” one other stated.
“Bath & Body Works removing that candle was a necessary move. How did that design even make it to shelves?” requested a 3rd. “This isn’t just a branding mistake; it’s a reminder of how sensitive cultural symbols can be. Let’s hope they take this as a lesson in awareness and responsibility.”
A fourth famous: “I Can’t Unsee the KKK in This Bath & Body Works Candle Design.”
“How would you not know that the image and the design does not reflect that amongst the worst of hatred ‘Klu Klux Klan?’ Accountability,” one annoyed viewer demanded.
The Independent has contacted Bath & Body Works for remark.
Bath & Body Works confronted scrutiny two years prior after they launched a “limited-edition” assortment of care merchandise in honor of Black History Month. However, the merchandise weren’t new, they have been solely repackaged in prints resembling Kente cloths.