Post Malone Talks About His Latest Ugg Campaign, Upcoming Album, Experience in Nashville, and More | Entertainment

“What do you like to do in your Uggs?”

Post Malone answered, talking right into a tiny Ugg-boot-shaped mic for the model’s deliberate social-media marketing campaign, with an inventory of media-friendly actions: performing, taking part in along with his daughter, that sort of stuff. Then there was a pause, and with a smile and a fast look at his PR staff, he added, “And I like to blow stuff up in them.”

The remainder of the room didn’t discover it humorous, however that’s what bought me. This man’s PR staff wished me to keep away from saying “country” or utilizing any nation analogies when speaking about his music. But saying you prefer to blow stuff up in your Utah ranch in a branded TikTook, that’s a Hank Jr. transfer. Post Malone, the person, has gone a bit extra outlaw, a bit extra nation, and he’s by no means been extra attention-grabbing as a spokesman. Ugg received him at simply the best time.

This all occurred in Nashville in mid-June, when he’d spent a day filming promotional movies for the brand new weatherized Ugg assortment, which launched a couple of weeks in the past. But as of right now, Post Malone is formally an Ugg males’s ambassador. When we spoke in June, “I Had Some Help,” the lead single with Morgan Wallen off F-1 Trillion, had debuted at primary and was in week 4 of its five-week reign atop the charts.

It had been a protracted day on set. It was nightfall, nonetheless humid and scorching exterior, and the vitality was a bit tense, businesslike. But Post Malone got here bouncing into the greenroom—which was crammed with stylist pulls of unimaginable classic workwear, Wrangler denims, RRL jackets, and Lucchese boots—carrying the brand new Uggs and as bubbly as ever. He was recent off a smoke break (nonetheless Camel Crush, when you have been questioning), about midway by way of a beer (in a pink Solo cup, undecided of the model), and prepared to speak about his new Ugg ambassadorship. This interview has been edited and condensed.

ESQUIRE: How’re you having fun with this Tennessee warmth?

POST MALONE: It’s loopy! They have me right here in a leather-based jacket, nevertheless it’s enjoyable. I received to satisfy Jasper and Bandit [the on-set horses], and it’s been enjoyable.

So now you’re formally an Ugg ambassador, however you’ve been an Ugg man for some time. How did your original custom camo Uggs come about?

I really like MultiCam. I really like OCP. I really like M81. I really like studying about camouflage, all of the various things that go into it, and the way it fucks your mind up. I used to be like, I've all these patterns on each different piece of clothes, however camo Uggs would actually fuck the sport up. So we received an Ugg boot made in that print [MultiCam].

I didn’t know you have been a camo nerd.

I adore it a lot.

When I used to be snooping round, I noticed your Chateau Marmont hat in Mossy Oak Country DNA, and I’m actually jealous of it.

I really like that hat. Just the juxtaposition of it I feel is humorous.

And the brand new Uggs that you just’re modeling with this ambassadorship, how do you are feeling about them?

I feel they’re stunning. I can’t wait to rock the hell out of all of them. I’m excited, and I’m having a lot enjoyable. Plus, everyone seems to be so sort to me, so I’m simply grateful to be right here.

The Ugg staff is nice, too. It’s scorching as hell in Nashville, and all day everybody’s making an attempt to offer me an umbrella. I do know I’m burnt at this level anyway, however everyone seems to be superb.

Ugg Tasman Weather Hybrid

Ugg Neumel Weather Hybrid

Have you been getting right down to Nashville so much making the brand new report?

Yeah, I’ve been right here simply writing with pals. I’m assembly individuals, superb artists that I’ve beloved perpetually.

Who are these large names you’ve wished to satisfy perpetually?

I met Tim McGraw. I received to hang around with Miranda [Lambert]. Blake [Shelton] is a visit. And , simply writing with Morgan and HARDY and Luke [Combs], these are the boys. I’ll get to put in writing with Dean Dillon.

Whoa, large names certainly.

Yeah, and I’ve had a lot enjoyable. I’ve wished to make a report like this perpetually, and I’m simply having the time of my life. It’s such a enjoyable expertise. Band day in Nashville is my favourite factor, as a result of we get Dave Cohen, Larry Franklin, Paul Franklin, and all these nice musicians. Everybody simply comes out and fucking shreds. It’s simply the good factor to observe. These are in all probability essentially the most proficient musicians I’ve seen in my total life. They simply come to a session and one-take these songs and convey them to life. It’s essentially the most insane factor for me. Every time I simply sit there. We may need back-and-forth right here and there, however I’m in the management room, and I’m identical to, “There’s nothing to fix.”

It’s essentially the most superb factor I’ve seen in my total life, and it brings me a lot pleasure. Because you can even stroll into any bar round right here and see the dopest dude you’ve seen in your total life.

The place is crawling with world-class singer-songwriters and session musicians.

It’s superb, proper? These dudes make a seven-piece band come collectively like nothing. I’ve by no means seen something prefer it in my total life.

Your reverence and understanding of nation has all the time stunned me. Like everytime you speak about it or play it, it’s all the time nicely knowledgeable.

Yeah, I all the time harp on this, however I feel the good factor is how stunning music is in each type. Either it’s hip-hop, steel, or nation, and it drove me loopy for the longest time. I used to be like, “Hey, this is good stuff.” Even when you don’t notably prefer it, give it a go and it'd truly be for you. Listen to every little thing.

That’s why I’m simply having a lot enjoyable. I’m making the report I wished with individuals I’ve listened to my total life.

Enjoying the entire Nashville scene, too?

Abso-fucking-lutely. I really like ingesting as nicely.

Nashville’s good for that.

Yeah, we spend lots of time at Losers.

Have you executed Santa’s Pub but? I really feel prefer it’s your vibe: beer solely, karaoke, doing the Kacey Musgraves factor the place you pop in at random.

I really like beer, I really like karaoke, and I really like Kacey Musgraves, so I actually ought to. But the primary evening I got here, I used to be hanging out with ERNEST, and he was like, “All right, let’s go to Losers,” and now I can’t even think about being anyplace else.

[Laughs.] All proper, that’s all I received.

Cool. Thank you, brother… [To the room] I’m gonna go smoke a cig.